Text Templates

Unlike emails, which allow virtually unlimited characters, text messages have a maximum of 230 characters to ensure delivery without exceeding the limits set by some providers. The text starts with greeting the contact by their first name. Next is a summary of the article, including a compelling message explaining why readers should click the article link. You are also identified. Here is a sample of the format of a text message that is sent by the system on your behalf to each contact with a phone number:

Hi, Susan! Friend or Pro for Your Home Sale? The pros & cons of using friends/family for your real estate needs: Click now: https://myrealestatecontent.com/?p=1732&email=Your.Email@Server.com  Your Name, Company Name

The link URL is important for getting the contact to the correct article and agent, so don’t change it.

If a contact doesn’t want to continue receiving text messages because they prefer email only or don’t want any messages, they most commonly use STOP, opt out, or other commands. Sometimes, they want to START again and use that word. To learn how to know if a contact has unsubscribed from text messages and how to recover if possible, check the help guide in your CRM.