What Contacts Receive

What Your Contacts Receive

When you activate topCOREagent CORE Campaigns, your contacts will begin receiving valuable, branded content automatically — no extra work required from you.

The First Message (Launch Notice)

The very first communication your contacts receive is a friendly introductory email and/or text announcing the new series.

Subject Line (Email): Homeowner Secrets & Real Estate Insights from {agent first and last name}

This launch message introduces you as their trusted resource and explains that they’ll receive inspiring, informative articles about homeownership, real estate trends, market insights, and more — all personalized with your branding and photo. For the full text of the proposed launch notice, see the “Launch Notice to Contacts” section later in this guide.

How Contacts Receive the Content

CORE Campaigns are designed to reach your contacts through both email and text (SMS) simultaneously. Each message includes a direct link to the full article on your branded site.

• If the contact has both an email address and a mobile phone number in their record, they will receive both the email and the text version of each campaign touchpoint.
• Many people appreciate receiving both — they can read whichever is most convenient at the moment (email on desktop, text on the go).
• Some contacts may prefer only one channel. You can easily accommodate their preferences (see “Managing Contact Preferences” below).

Helping Contacts Choose Their Preferred Method.

If a contact wants to receive content through only one channel, here’s how to handle it:

Email Only – Instruct them to reply STOP to any text message they receive.
Most CRMs automatically record this opt-out for texting, so no further action is usually needed on your part. (See the Unsubscribe & Opt-Out section in your CRM-specific guide for exact steps.)

Text Only – Ask the contact to let you know their preference. You can then update their contact record in your CRM to suppress emails if needed.
Important note: In some CRMs, unsubscribing from emails can unintentionally affect texting. Always check the Unsubscribe & Opt-Out section of your CRM guide before making changes.

Quick Tip for Contacts
Encourage them to use the “Contact Preference” button (you can choose to have it available in every email and in the Agent Banner at the top of each article). Clicking it takes them to a short form where they can select their preferred contact method — email only, text only, or both.

Easy Ways for Contacts to Engage

Every email and article page includes helpful buttons and links that make it simple for contacts to interact with you without picking up the phone:

• Contact Preference – It lets them tell you their preferred communication method.
• Other valuable links may include requests for a CMA, market reports, home value estimates, buyer/seller guides, or direct “Contact Me” options.

These tools give your contacts control and make it effortless for them to stay connected or ask for what they need — all while keeping you top of mind in a helpful, non-salesy way.